Lydia Hoopingarner

👋 Hey there, I’m Lydia Hoopingarner!

I am a designer. I love fine art, new hobbies, and building exceptional tools to support communities.

Freeflow

Co-Founder — Digital and Print Advertising, UI/UX, Outreach, Product Management, Company Operations

Freeflow →
Discover Financial Services

Senior Art Director — UI/UX Design, Digital and Print Advertising, Design System Management

Discover Bank →
Adobe Spark

Graphic Designer — UI/UX Design, Digital Advertising, Machine Learning Systems, SEO strategy

Adobe →
Quaker Oats

Freelance Designer — Print Advertising, Brand Design, Experiential Marketing

Quaker Oats →
Outside Lands

Creative — Print and Digital Advertising, Brand Design, Experiential Marketing

Outside Lands →
Northwestern Medicine

Creative — Print Advertising, Brand Design, Experiential Marketing, 3D Renderings, Videography

Northwestern Medicine →
The Walking Dead Wine

Creative — Print Advertising, Brand Design, Experiential Marketing, Augmented Reality

The Walking Dead Wine →
Auto Activations

Creative — Print and Digital Advertising, Brand Design, Experiential Marketing

Auto Activations →
Illinois Leadership Center

Creative Director — Print and Digital Advertising, Experiential Marketing, Product Management, Brand Development

Illinois Leadership Center →
Personal Project - Weddings Galore

Creative — Print and Digital Design, Event Design

Weddings Galore →

About me

My name is Lydia Hoopingarner! I was born and raised in Evanston, IL, and now live in San Francisco, CA.

I am a multi-disciplinary designer who loves to explore cities, play Pokémon, engage in my community, cook and bake, and watch the occasional reality TV show. ¯\_(ツ)_/¯

In my career, I have worked in traditional advertising, experiential marketing, digital advertising, and product design. My career experimentation has led me to believe that being a great designer means being adaptable and inquisitive — to never stop learning.