Northwestern Medicine
Northwestern Medicine ran a mobile campaign to showcase its capabilities.
Another one of my clients during my time with Synergy Marketing Partners was Northwestern University’s medical program. Northwestern Medicine wanted to market the research arm and general services of the Northwestern Medicine program with a vehicle tour through the Chicagoland area.
The project involved:
- Brainstorming Sessions with Clients
- Designing and Printing Standup Banners and Truck Graphic Wraps
- Following Brand Guidelines
- 3D Rendering of Vehicle
- Videography to Make a Sizzle Reel
Responsibilities
Design
Most of the materials and style guide were designed and ready to go, my role was to place them on a rendering of the truck to show what would go where.
3D Renderings
The 3D rendering of the truck was provided by the vendor, so my role was to add other elements like stand-up banners to fit in the activation footprint we were given at each campaign location.
Videography
We had hired freelance videographers at some of the busier campaign locations so we could record people interacting with the games and brochures on the truck. When the campaign ended, to show Northwestern Medicine how successful the events were, I cut and pieced together the hundreds of minutes of footage and animated in some nice statistics.
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